142. More than Dress Up: Merging Digital and Designer Goods with Emily Yim

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142. More than Dress Up: Merging Digital and Designer Goods with Emily Yim

How a small but mighty majority femme startup redefines home decor in gaming and beyond

Sophie Vo

and

Tiffany Keller

Jan 07, 2025

Transcript

We are back in 2025! In this episode, new host

Tiffany Keller

interviews Emily Yim, the co-founder and CEO of Superbloom, a studio dedicated to developing lifestyle games that empower women and have successfully launched their first home decor game, Venue. Her career spans 15 years across mobile gaming at Dots and Glu, where she helped scale hit games that resonate with millions worldwide.

At Superbloom, Emily is driving a new wave of gaming experiences that blend creativity, connection, and inclusivity to redefine entertainment for women.

Since coming on the podcast as one of our first guests two years ago, her mission as a first time founder uncovered some surprising revelations about motherhood mixing with executive management. She doles out lessons in leadership on the startup rollercoaster, straight from the startup playbook no one teaches you.

Emily divulges her secret to remaining authentic in how she designs games for women, by women. Her studio is majority femme staffed, more than doubling the average for the industry despite not screening for women, just those equipped to best serve the female gaming market.

Her go to market strategy approaches from a different angle, bridging the gap between digital and real world designer goods. While Roblox have changed the gaming landscape with their Shopify integration and creator economy, it remains tough for standalone mobile games to venture into white labelling or merchandise big ticket items such as furniture. Leveraging well known brands within your investors' network is fair game however, as she conveys the value of the Chainsmokers' collaboration to her launch of Venue.

Download Venue today and put your home decor skills to the test at: https://www.venuegame.co/

Get your 2025 guide to hybrid monetization strategy born from new research done by Tiffany with AdInMo in the Hybrid Monetization 2024 Trends Report and with Appsflyer in the 2024 State of App Monetization Report!

We are thrilled to announce PlaytestCloud as our key partner in expanding Rise and Play’s impact in 2025! Stay tuned for future events and insights ✨

Discussion about this podcast

Rise and Play Podcast

At Rise and Play, we give voice to leaders, entrepreneurs, educators and influencers of the game industry who are here to make a change. We love games and want to make this industry last through healthy team cultures, awareness and education.

Each episode will tackle a wide range of important topics such as leadership, team culture, self-management, conscious leadership, work-life balance, game education, ethics in business, equality, diversity and inclusion... brought by the different perspectives of our guests.

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