137. How To Market Your Game With Music

Rise and Play Podcast

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137. How To Market Your Game With Music

Making Old Sound New: Insights from Eric Tan

Sophie Vo

Oct 15, 2024

Transcript

In this episode, host Sophie Vo interviews Eric Tan, a highly experienced executive with 17 years in the entertainment and music industries. Eric shares his journey from being a business executive to embracing his role as a creative executive, his experiences and struggles in the gaming and music industries, and his insights on the importance of music partnerships in gaming. They discuss Eric's career highlights, including his roles at Riot Games, Sony Music, and his own company, Fifth Journey Limited. Eric also shares his vision for the future of music in games and offers advice for entrepreneurs navigating similar paths.

Interested in exploring a music partnership? Reach out to Eric here: https://calendly.com/erictanhk/call-with-eric

01:34 Introducing Eric Tan: A Music and Gaming Executive

03:55 Eric's Journey into Music and Gaming

05:38 The Evolution of Music in Games

07:41 Music Marketing Strategies in Gaming

10:38 Challenges and Opportunities in Music Partnerships

20:04 Reflecting on Fifth Journey Limited

24:21 Lessons Learned and Moving Forward

31:17 Conclusion and Final Thoughts

Discussion about this podcast

Rise and Play Podcast

At Rise and Play, we give voice to leaders, entrepreneurs, educators and influencers of the game industry who are here to make a change. We love games and want to make this industry last through healthy team cultures, awareness and education.

Each episode will tackle a wide range of important topics such as leadership, team culture, self-management, conscious leadership, work-life balance, game education, ethics in business, equality, diversity and inclusion... brought by the different perspectives of our guests.

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