Rise and Play
Rise and Play Podcast
115. Laura Carter CEO's Diary: Leading A Purpose-Driven Gaming Company in 2024
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115. Laura Carter CEO's Diary: Leading A Purpose-Driven Gaming Company in 2024

In this episode, we follow the journey of Laura Carter, CEO and co-founder of TreesPlease Games, with the mission to bring a positive impact on the planet, through games. After a stellar career at companies such as Natural Motion, Square Enix, The Walt Disney Company and PlayStation Studios, Laura decided in 2019 to take a leap and bring her passion for the planet and business together and found TreesPlease Games.

TreesPlease Games raised $8M in seed funding in 2023: https://mobilegamer.biz/treesplease-games-gets-8m-in-seed-funding-reveals-debut-game-longleaf-valley/

Laura shares about the process of navigating the challenges of starting a company as an initial solo founder, raising funds, assembling a team, making a game that aligns with the company's environmental mission, and managing the operational demands of achieving the company's goals. The team at Trees Please is proud to have planted nearly a million trees through their gaming activity and first casual puzzle title Longleaf Valley. Despite various challenges, TreesPlease aims to continue creating environmentally-themed casual puzzle games, with plans to launch more in 2024.

Learn more about TreesPlease reforestation project:

https://www.treespleasegames.com/real-tree-planting

https://www.edenprojects.org/

01:03 Laura's Journey into Entrepreneurship

03:34 The Birth of TreesPlease Games

05:23 Challenges and Triumphs of Starting a Company

06:57 The Importance of a Supportive Network

07:32 Balancing Motherhood and Entrepreneurship

10:01 Building the Founding Team

10:26 Securing Initial Funding

12:23 The Journey of Building Longleaf Valley

17:35 The Impact of Longleaf Valley, planting 1,000,000 trees

36:51 The Future of TreesPlease Studio

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Discussion about this podcast

Rise and Play
Rise and Play Podcast
At Rise and Play, we give voice to leaders, entrepreneurs, educators and influencers of the game industry who are here to make a change. We love games and want to make this industry last through healthy team cultures, awareness and education.
Each episode will tackle a wide range of important topics such as leadership, team culture, self-management, conscious leadership, work-life balance, game education, ethics in business, equality, diversity and inclusion... brought by the different perspectives of our guests.