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109. How Metacore Disrupted The Puzzle Market With A Merge Hit
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109. How Metacore Disrupted The Puzzle Market With A Merge Hit

In this episode, Mika Tammenkoski, the CEO and co-founder of Metacore shared the evolution of his gaming company since its inception in 2020. From a small team prototyping smartwatch games to novel merge mechanics, the company has grown to 190+ members.

The studio’s first global hit game Merge Mansion already has over 50 million players. Metacore is one of the fastest growing game companies in Europe, with EUR 129 million in revenue in 2022 and a team of 190 professionals. The company has raised EUR 180 million in funding from Supercell and is one of their portfolio companies.

Mika talks about the company's early meetings and experiences, his personal journey into the gaming industry, and the decision to shift focus from new technologies to more established gaming markets.

He also sheds light on the company's culture and the vital importance of a robust talent acquisition strategy. Furthermore, Mika provides insights on Metacore's expansion plans, with a new studio in Berlin and operations extending to other games.

00:00 Introduction and Background of Metacore

00:31 Interview with Mika, CEO and Co-founder of Metacore

01:48 Mika's Journey into the Gaming Industry

04:47 Mika's Experience at Digital Chocolate

08:08 Founding of Everywear Games and Transition to Metacore

10:28 Challenges and Learnings from Previous Ventures

17:06 The Birth of Merge Mansion

18:49 The Testing and Iteration Process of Merge Mansion

23:55 Reflections on the Development Process

27:10 The Journey of Game Development and Company Growth

28:06 Challenges and Learnings from Global Launch

28:43 Understanding the Role of Story and Advertising in Gaming

29:37 The Evolution of Company Culture

30:37 Influence of Other Cultures and the Importance of Adaptability

32:40 The Importance of Talent Acquisition and Internal Growth

34:33 Reflections on Company Growth and Expansion

34:59 The Importance of Defining and Evolving Company Culture

43:18 Looking Forward: Future Aspirations and Expansion Plans for Metacore

47:33 Challenges and Strategies in Scaling Skills and Leadership

48:03 The Role of Community in the Gaming Industry

53:50 Closing Thoughts: The Importance of Inspiration and Continuous Learning

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